Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
One creator post, two legal regimes: here’s how brands reconcile EU AI Act transparency rules with FTC endorsement law without duplicating campaigns.
A practical framework for building AI ad creative compliance files that satisfy overlapping state synthetic media disclosure laws.
Autonomous bidding agents will misfire on creator campaigns — here’s how to structure indemnification clauses before they cost you six figures.
France’s fast-fashion ad ban and Germany/Spain’s sustainability rules create a compliance maze for apparel brands selling across the EU.
A brand compliance framework for AI shopping agents that buy on autopilot, covering disclosure, liability, and audit controls.
Retail media networks blur creator content and paid placement—here’s how brands audit sponsored product disclosure compliance on Amazon and Walmart Connect.
Circana’s data shows small and mid-sized brands, not mega-influencer deals, hold the biggest untapped ROI in influencer marketing right now.
A commercial-truth creative brief template that lets legal, brand, and creators agree on facts before content goes live.
A commercial truth brief lets brands protect legal and claims requirements without stripping the creator voice that drives performance.
CFOs are done funding reach. Here’s how to prove creator economy ROI with CPA and sales lift in the same cycle paid search gets audited.