Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical legal review gate stops AI-dubbed creator ads from becoming an FTC, EU AI Act, or consent nightmare across markets.
A zero-based budgeting model for splitting creator fees and AI ad creative spend, built for brands rethinking every dollar from scratch.
TikTok Shop’s expanded supplement age-verification rules demand new creator brief checklists — here’s how brands stay compliant and protect campaigns.
A board-ready framework for deciding when to exit a legacy macro-influencer deal and reallocate spend to a nano-creator portfolio.
Texas and Florida’s parental consent laws force brands to segment national creator campaigns or risk platform and legal exposure.
A CFO-ready escrow framework that protects creator payments from mid-campaign platform payout freezes and cash-flow chaos.
How to draft AI agent liability waivers when autonomous media-buying tools train on creator data without consent, plus compliance steps that hold up.
Heavy-handed script approval can turn brands into “endorsers” under FTC rules — here’s the legal line and how to stay behind it.
A practical compliance checklist for brands deploying AI shopping agents that recommend sponsored products without human review.
When platform AI labels and FTC disclosure rules disagree on one post, brands own the fallout — here’s the reconciliation framework.