Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Equity-for-content deals can trigger state securities law even without cash — here’s how brands should audit that exposure before it becomes an enforcement problem.
A creator contract clause template assigning FTC liability when AI tools auto-generate sponsored scripts, so brands don’t own someone else’s compliance failure.
A tiered internal escalation protocol catches undisclosed livestream shopping claims before they become costly FTC referrals.
The EU AI Act’s high-risk rules can quietly sweep in creator matching tools—here’s how brands should classify and de-risk them now.
A practical framework for auditing AI chatbot product recommendations against FTC endorsement standards before regulators or customers find the gap.
A pre-campaign FTC substantiation checklist for GLP-1 adjacent creator content, built to catch unsubstantiated weight-loss claims before they ship.
A practical framework for building one creator data processing agreement that holds up under UK, EU, and US privacy law without triple the paperwork.
A 90-day governance readiness audit that tells brands exactly what to fix before letting AI agents spend media budget unsupervised.
Brands running TikTok Shop livestreams need a state-by-state age-verification strategy before beauty and supplement pitches reach minors.
One synthetic performer disclosure clause, drafted right, can satisfy NY, California, and EU AI Act rules without triple the legal spend.