Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical guide to structuring server-side tracking consent flows that satisfy TikTok, Instagram, and YouTube’s updated data rules.
A practical audit framework for TikTok Shop’s July content policy, covering unsupported pricing claims and gambling-style livestream mechanics.
A three-year zero-based budgeting model that shifts flat-fee creator deals into hybrid commission structures without breaking finance’s trust.
GDPR Article 22 puts AI creator affinity-scoring tools at legal risk—here’s how brands can keep automated discovery compliant.
A risk-weighted budget allocation model helps brands fund always-on creator programs without leaving seasonal campaigns exposed.
A practical framework for mapping who decides what in AI governance across marketing, legal, and IT before regulators or a bad launch force the issue.
A practical 12-month CMO roadmap for consolidating fragmented creator tools into one attribution and discovery stack.
A practical framework for structuring creator-referral loyalty points so they don’t trigger state gift card and unclaimed property laws.
Unconscionability defenses are creeping into creator contract disputes. Here’s how legal teams should document human review of AI-drafted terms.
A brand-side morality clause must reach beyond signed platforms to cover creator conduct anywhere it happens, or it’s not worth the paper.