Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding New Disclosure Rules for AI Generated Influencer Likeness has moved from a niche compliance issue to a daily operational…
Architecting a Marketing Team for Agentic Workflows and Autonomous Tasks requires more than adding AI tools to existing roles. In…
Architecting a Marketing Team for Agentic Workflows and Autonomous Tasks is no longer optional in 2025; it is how modern…
Brands in 2025 increasingly use generative tools to revive logos, mascots, and packaging from earlier eras. Yet the legal landscape…
In 2025, brands increasingly rely on AI to revive iconic mascots, logos, jingles, and packaging from earlier eras. Legal considerations…
Customers no longer want to wait months to feel valued. In 2025, the smartest brands are shifting from delayed perks…
Customers in 2025 expect rewards to feel immediate, personal, and easy to earn. Yet many programs still rely on slow,…
Global marketing teams are racing to deploy AI across targeting, creative, and measurement, but Europe is changing the rules. Navigating…
In 2025, search is no longer just people typing queries; it is agents deciding what to recommend, buy, and automate.…
In 2025, audiences expect brands to understand not just what they need, but how they feel in the moment. A…