Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
How brands should scope insurance riders for stunt, travel, and live creator activations to close liability gaps standard policies miss.
A step-by-step internal protocol for handling right-to-be-forgotten requests tied to archived creator-sponsored content, built for brand risk and ops teams.
A practical audit framework for catching Lanham Act exposure in AI-generated comparative claims before creator content publishes.
When creator content runs in Amazon and Walmart ad slots, two disclosure regimes collide. Here’s how to satisfy both without tanking performance.
A data portability clause protects historical attribution data when creator CRM vendors get acquired — here’s how to draft one before it’s too late.
A pre-campaign legal checklist for weather-triggered dynamic creative, covering state consumer protection risk before AI ad spend goes live.
A state-by-state breakdown of NIL tax and disclosure rules brands need to build compliant college athlete marketing programs.
A quarter-by-quarter framework for sequencing micro-creator, GEO, and paid budgets when there’s no new money to spend.
A phased, three-year plan for migrating flat-fee creators into hybrid commission deals without spooking your best-performing roster.
A CFO-ready zero-based budgeting model for the moment amplification spend overtakes sponsorship fees in creator investment.