Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Influencer marketing in regulated industries demands unique expertise, especially in finance, alcohol, and wellness. Each sector faces strict compliance requirements,…
Building a robust internal influencer program is essential for companies seeking authentic employee advocacy and visibility online. By empowering staff…
The rise of the B2B influencer marks a transformative shift in how niche industries build trust, generate leads, and drive…
Building a business case for an increased influencer marketing headcount is crucial for brands scaling digital strategies in 2025. As…
Measuring the long-term value (LTV) of an influencer relationship has become essential for brands aiming for sustainable, ROI-driven strategies. Rather…
Influencer marketing for political campaigns has become a driving force in shaping public opinion online. As political landscapes evolve, advocacy…
Running influencer contests and giveaways can rapidly grow your brand’s visibility—but only when you follow the rules. This compliance guide…
Measuring influencer-driven brand lift and sentiment is critical for marketers eager to prove ROI and maximize campaign impact. This guide…
To boost brick-and-mortar sales, brands must know how to design an influencer campaign that drives in-store foot traffic in 2025’s…
The creator lifecycle is the bedrock of any successful influencer marketing strategy, guiding brands through partnerships from onboarding to offboarding.…