Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The legal difference between a brand ambassador and an influencer is crucial for businesses and creators seeking fruitful partnerships. Each…
Facing an influencer scandal can put your brand’s credibility at risk. Building a crisis communications plan for influencer-related controversies is…
Complying with Canada’s Ad Standards is essential for brands working with Canadian creators. Maintaining transparency, accuracy, and ethical advertising protects…
Using influencers to A/B test product concepts and messaging before launch is a smart strategy for brands in 2025. Incorporating…
Nurturing relationships with creators who said “no” is an often-overlooked aspect of modern influencer outreach. The art of the follow-up…
Building an influencer-powered customer service channel on social media elevates brand support while increasing consumer trust and advocacy. By harnessing…
Are long-term retainers better than one-off campaigns? This is a pivotal question in digital marketing strategy, as businesses seek the…
Measuring share of voice is crucial for brands eager to understand their standing in today’s influencer landscape. Accurately benchmarking your…
A thorough Scope of Work (SOW) is critical to safeguarding both brands and creators in collaborative projects. Learning how to…
Navigating influencer marketing in regulated industries demands strategic nuance and legal precision. Sectors like finance, alcohol, and wellness face strict…