Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When AI drafts a creator’s script, standard #ad labels may not satisfy the FTC — here’s the legal test brands need.
Beauty and gaming brands face growing FTC and COPPA-adjacent risk when creator content reaches under-13 audiences unintentionally.
Right-of-audit clauses must reach clipping networks brands never signed, or legal teams lose visibility into where creator content actually runs.
Meta and TikTok’s AI labels don’t satisfy state deepfake laws on their own. Here’s one workflow that covers both.
The FTC’s 2026 endorsement guide update targets livestream shopping’s real-time price claims. Here’s how brands stay compliant and out of enforcement crosshairs.
A pre-launch legal checklist for AI shopping agent disclosures, built to protect brands before autonomous buyers start purchasing on their behalf.
Line-by-line script approval can shift FTC liability onto brands. Here’s how to draft the contract clause that limits your exposure.
A practical legal audit framework for testing creator whitelisting agreements against the FTC’s broadening material connection standard.
A state-by-state compliance matrix for under-16 creator marketing, built for brands navigating US patchwork law after UK and Australia bans.
A practical clause-drafting guide for deepfake endorsement risk under New York’s synthetic performer law, built for brand and agency legal teams.