Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, creator platforms and agencies pay talent across dozens of countries, often in multiple currencies and through complex payout…
In 2025, marketers face a structural shift: browsers, platforms, and regulators are pushing the industry away from third-party cookies. Strategic…
In 2025, marketers face a durable shift: browsers and platforms continue tightening access to third-party identifiers, forcing a reset in…
In 2025, many organizations deploy autonomous AI sales representatives to qualify leads, negotiate terms, and even close deals. These systems…
In 2025, more teams are replacing linear lead-to-close thinking with a revenue flywheel that compounds growth across marketing, sales, and…
Navigating Legal Disclosure for Synthetic Celebrity Voice Licensing has become a frontline issue in 2025 as brands, studios, and creators…
In 2025, sudden disruptions can flip priorities in hours, not weeks. Building an Agile Marketing Workflow to Pivot During Sudden…
Navigating Digital Product Passport Regulations is now a practical requirement for brands that sell across borders, not a theoretical sustainability…
In 2025, more businesses rely on specialists who work part-time, project-based, or across multiple clients at once. Developing a Marketing…
In 2025, organizations increasingly deploy chatbots and avatars that sound self-aware, remember preferences, and negotiate on behalf of users. That…