Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how brand legal teams should apply the FTC’s audience-perception standard to determine when AI-assisted creator content triggers mandatory material connection disclosures.
Build pre-approved asset libraries, rapid brief templates, and real-time creator protocols to capture World Cup viral moments within hours — not days.
Learn how to calculate EGC ROI against paid creator sponsorships using cost-per-impression, engagement premium, and conversion lift metrics that CFOs will approve.
Before deploying autonomous AI campaign systems, brand ops teams need a governance framework covering human override triggers, audit trails, and kill-switch provisions.
Learn why AI search citation frequency is the new leading indicator for creator program ROI — and how to track it before your competitors do.
TikTok’s ERGO NEXT embedded insurance deal reshapes how brands must assess platform dependency, vendor risk, and financial services exposure inside social commerce channels.
Use Goldman Sachs’ $480B creator economy forecast to build a CFO-ready budget case for your influencer program with this finance-tested CMO framework.
The FTC’s AI-UGC disclosure trigger is audience perception, not editing effort. Here’s what that means for brands running AI-assisted testimonials in social commerce.
Learn how brand media buyers can negotiate performance-based YouTube Upfront commitments with outcome guarantees, measurement standards, and kill-switch provisions that protect budget.
Learn when $50–$150 CPM YouTube upfront rates beat paid social CPMs and how to structure outcome guarantees that justify the premium for brand buyers.