Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Content compounding is a strategic approach where every piece of your campaign content is designed to build on the previous,…
Measuring message resonance is crucial for brands using influencer marketing to ensure that content truly aligns with your brand voice.…
Measuring message resonance is now a critical priority for marketers seeking the elusive “perfect fit” between influencers and brand identity.…
Building a personal brand requires a solid foundation, and establishing an LLC is often the best way for creators to…
The Influencer Flywheel is rapidly emerging as a powerful model for self-sustaining community growth, allowing brands and creators to scale…
Building a business case for an increased influencer marketing headcount is essential for brands aiming to accelerate their growth in…
The morality clause in influencer contracts has become a critical safeguard for brands in 2025. As cancel culture and social…
The morality clause is a vital safeguard in influencer contracts, protecting brands from reputational risks associated with influencer behavior. Knowing…
Measuring the “Content Velocity” of your influencer program is essential for brands wanting scalable ROI from their creator partnerships in…
Learning how to negotiate usage rights for TV commercials and out-of-home advertising is crucial for brands aiming to optimize visibility…