Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
EGC programs create real employment law exposure. Learn how brands must handle worker classification, compensation rules, and implied endorsement liability before scaling.
Learn how to design holdout tests that isolate creator-driven sales lift from organic demand and baseline marketing activity to prove real influencer ROI.
Learn how to structure performance-based influencer contracts tying fees to CPA, sales lift, and brand-search lift — without damaging your best creator relationships.
A practical decision framework for brand teams to set performance thresholds, brand safety criteria, and disclosure rules before amplifying organic EGC posts with paid media spend.
Learn how to configure automated performance triggers that turn top employee creator posts into paid social ads while preserving the organic aesthetic that drives audience trust and ROI.
A practical framework for multinational brands designing EGC policies that balance regional cultural norms, local platform rules, and jurisdiction-specific disclosure requirements.
Learn how to allocate creator program spend across short-form, long-form, livestream, video podcast, and music-video formats using category-specific audience consumption data.
Learn how enterprise brands can build a tiered employee creator roster with distinct briefs, disclosure rules, and ROI metrics for every internal advocacy level.
How non-sponsor brands can build creator-led World Cup campaigns that capture tournament energy and audience attention without triggering ambush marketing liability.
A practical CMO skills gap audit framework to identify AI competency deficits on your marketing team and build a 90-day upskilling plan tied to live campaign infrastructure.