Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how to apply Indeed CMO’s first-party data blending framework to creator selection—moving beyond platform demographics to hyper-targeted influencer matching on verified buyer signals.
Learn how to rebuild UGC operations from a peripheral asset into a primary distribution engine that drives cultural relevance, viral response, and paid amplification simultaneously.
Learn how to build an integrated creator and paid media budget framework with allocation ratios, trigger logic, and revenue attribution metrics that connect creative output to commercial results.
How leading B2B brands are structuring pipeline-linked creator compensation, brief architecture, and measurement frameworks for professional category partnerships.
Instagram’s expanding AI content controls for teens are forcing brand compliance teams to overhaul creator campaign workflows, age-targeting protocols, and approval processes fast.
When hundreds of simultaneous creator activations outperform curated micro-influencer programs — and the risk-weighted framework for deciding which model your brand actually needs.
A data-driven budget framework for brand teams deciding when to boost top creator posts versus investing in new creator talent, using CAC, engagement velocity, and reach decline signals.
A step-by-step compliance audit framework helping brand teams identify which AI-assisted creator posts trigger FTC material connection disclosure requirements before content goes live.
Goldman Sachs forecasts $480B in creator revenue. Here’s a three-year budget framework for brand leaders navigating the automation-driven creator market expansion.
How CMOs should restructure creator program budgets, rate benchmarks, and vendor contracts to match a $250B creator economy that has outgrown its experimental roots.