Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a content repurposing machine that maximizes your ROI can revolutionize your content marketing in 2025. By systematically transforming one…
Drafting an international creator contract requires careful consideration of governing law. The governing law clause determines which country’s legal system…
Understanding how to use influencers to drive pre-saves and pre-orders for a launch can make an enormous difference in the…
Running a successful contest or giveaway on social media can skyrocket brand engagement, but it’s essential to play by the…
Building a brand safety checklist for vetting potential creator partners is essential in today’s dynamic digital landscape. Working with creators…
Structuring a tiered affiliate payout based on customer lifetime value (CLV) can transform your partner program’s ROI and incentivize serious…
Brands invest heavily in marketing, but accurately assessing the influence of a campaign on brand search queries remains a challenge.…
When influencers discuss stocks or crypto online, they face unique legal responsibilities. Properly complying with securities laws is crucial to…
Looking to strengthen your company’s brand from within? Learning how to build an internal influencer program with your own employees…
Including a mediation clause for resolving disputes amicably can help businesses and individuals avoid costly litigation and maintain healthy relationships.…