Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A well-crafted code of conduct is crucial for building trust and transparency within your brand’s creator community. When you create…
Understanding how to structure a content buyout for use in perpetuity can help businesses secure lasting rights to valuable materials…
Understanding the customer sentiment impact of a campaign is essential for modern marketers aiming to drive meaningful engagement and optimize…
Understanding how to comply with gifting disclosures for tax purposes in the US and UK is crucial if you want…
Looking to build effective partnerships? Learning how to develop an influencer scorecard for evaluating potential partners is essential for modern…
Drafting a non-disparagement clause that is fair to both parties can protect reputations and relationships in business or employment contracts.…
In 2025, attracting in-person shoppers requires more than traditional marketing methods. Knowing how to use influencers to drive foot traffic…
Understanding sweepstakes and contest laws is crucial for brands planning global campaigns in 2025. With legal regulations varying dramatically across…
Building a grievance process for your creator community is crucial for maintaining trust, resolving conflicts, and fostering a positive environment.…
Navigating creative partnerships often demands clear future plans. One powerful tool is learning how to structure a right of first…