Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how top brands pair organic creator storytelling with paid distribution to maximize influencer ROI through disciplined creative planning and systematic media amplification.
Discover the 13 B2B creator archetypes driving pipeline in tech, SaaS, and professional services — with a practical framework for discovery, vetting, and briefing each one.
Fragmented MarTech data layers sabotage agentic AI campaign outcomes. Here’s how brand leaders should audit data architecture before deploying autonomous marketing systems.
Adobe’s CMO agentic AI framework decoded for brand-side teams: governance policies, data integration guardrails, and ethical standards your marketing ops need now.
Running TikTok Shop and Instagram Shoppable campaigns simultaneously? Here’s how brands must architect FTC-compliant disclosures across both commerce feed environments.
Transactional sponsorships are leaving revenue on the table. Here’s how to design creator co-owner partnership models that drive shared growth, brand equity, and long-term ROI.
The top brands in the Marketing Week analysis treat creator content as always-on media infrastructure—not campaign bursts. Here’s how to build the budget model that matches.
IPA research shows most brands still silo creator spend from media budgets. Here’s the organizational change management required to merge them into one integrated investment line.
Goldman Sachs forecasts a $480B creator economy by 2027. Here’s how procurement teams can lock in rate benchmarks before market inflation makes negotiation nearly impossible.
Learn how leading brands are unifying creator creativity, paid amplification, and revenue attribution into one workflow to turn organic UGC into measurable sales lift.