Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Modeling influencer marketing’s impact on customer acquisition cost is essential for marketers striving to optimize their budgets and ROI. This…
Understanding how to model influencer marketing’s impact on customer acquisition cost is crucial for optimizing marketing spend in 2025. As…
Structuring a payment in equity deal with an early-stage creator is becoming a powerful way to collaborate on innovative projects…
The primary keyword for this article is measuring the direct response vs. brand building impact of a campaign. Brands and…
Automatic renewal laws for subscription-based creator services are stricter than ever in 2025, making legal compliance crucial for success. Non-compliance…
Building a feedback loop between your influencers and your R&D team empowers your brand to tap into real-world insights and…
Drafting a Governing Law and Jurisdiction Clause for international agreements is crucial for managing cross-border risks and disputes effectively. By…
Learning how to use influencers to announce a price change or new subscription tier can turn a sensitive update into…
If you’re planning to announce a price change or introduce a new subscription tier, leveraging influencers can maximize reach and…
Understanding how to disclose affiliate links across all digital properties is essential for maintaining transparency and legal compliance. Whether you…