Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a first-party data strategy through influencer-led quizzes and surveys empowers brands to collect valuable, consent-driven insights while engaging audiences…
The Creator Economy is rapidly reshaping brand marketing, partnerships, and intellectual property law. For chief legal officers, managing risks in…
Understanding how to calculate the velocity of trust in a new creator partnership is critical for brands and creators aiming…
Looking to master how to use influencers to de-escalate a customer service crisis on social media? Leveraging influencer trust and…
The legal framework for co-branded products that involve three or more parties is complex, requiring precise agreements, robust risk mitigation,…
Negotiating an early termination for convenience clause in a contract can protect your business from unforeseen changes and costly obligations.…
As brands increasingly invest in influencer partnerships, understanding how to measure the impact of influencer marketing on a company’s stock…
The ethics of using predictive AI to forecast a creator’s personal life events is a growing concern as advanced machine…
The ethics of using predictive AI to forecast a creator’s personal life events has ignited vigorous debate in 2025. As…
Successfully launching a new tech standard requires more than innovation; you need a carefully structured campaign to drive adoption. Knowing…