Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When AI tools, platform remix features, and autonomous agents all touch one creator campaign, brands need a clear liability map — not just a policy doc.
Learn how to build a creator program that produces influencer content usable across social feeds and OTT/streaming ad inventory simultaneously, maximizing ROI across every screen.
A unified brief template that makes creator campaigns discoverable in both AI-curated social feeds and generative search results — built for brand strategists managing modern distribution.
How to structure contracts, revenue sharing, and content rights when partnering with athlete collective networks like MLB Players Inc. for multi-roster influencer deals.
Learn how leading brands are unifying creative direction, distribution planning, and commercial attribution into a single repeatable creator campaign engine.
Learn how to measure cross-platform storytelling ROI across short-form social, YouTube, OTT, and linear TV — and finally connect creator campaigns to real revenue.
New York’s Synthetic Performer Law takes effect June 9. Here’s how brand legal teams should audit AI talent usage in ads to avoid civil penalties.
FTC’s dual compliance architecture for synthetic performer and material connection disclosures is now non-negotiable. Here’s how brand teams must restructure their workflows.
Most brands still treat creator output, amplification, and attribution as separate functions. Here’s how to collapse them into one operating model that actually drives revenue.
Influencer spend buried in PR or events budgets is a structural mistake. Here’s how to reclassify creator investment as a core paid media line — and why it changes everything.