Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Influencer marketing for category creation and education is rapidly transforming how brands introduce disruptive products to new markets. By leveraging…
The rapid adoption of artificial intelligence raises new challenges in marketing, especially when it comes to the legal implications of…
Learning how to design a campaign that drives product wishlist adds is crucial for boosting long-term customer engagement and maximizing…
Looking to amplify your brand’s reach? Discover how to partner with celebrity gifting suites for high-value product seeding. This proven…
Negotiating moral rights waivers in creator contracts is a nuanced but essential aspect of working with creative professionals. Whether you’re…
Building a content engine by systematically repurposing live streams is revolutionizing modern digital strategies. By leveraging your live streams to…
If you want to scale your content strategy in 2025, learning how to create a content engine by systematically repurposing…
India’s new influencer advertising regulations are reshaping digital marketing in 2025, creating new responsibilities for celebrities and global brands alike.…
Measuring the impact of influencer marketing on shareholder value is a top priority for today’s data-driven CMO. As budgets tighten…
Building a first-party data strategy through influencer-led quizzes and surveys empowers brands to capture rich, consent-based audience insights while fostering…