Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Impressions are losing budget battles. Learn how to define, measure, and report engagement lift as a creator campaign KPI that earns C-suite confidence and protects program budgets.
AI video platforms can auto-generate hundreds of ad variants without human review. Here’s exactly what brand safety clauses to add to creator and vendor agreements now.
A practical framework for mid-market brand strategists evaluating Google NotebookLM as a high-intent content distribution channel, with ROI criteria and risk considerations.
How to structure base salary, equity, and performance incentives when hiring creator economy executives into C-suite roles — a practical compensation framework for brand and agency leaders.
Naturium’s creator-centered campaign model vs. diversified rosters: a strategic breakdown of brand lift, sales attribution, and audience trust for beauty brand marketers.
Before selecting a generative AI platform, B2B brand teams must lock in strategic narrative, audience priority, and measurement design — here’s the sequencing framework.
Before hiring a Chief Creator Officer, use this readiness checklist to assess whether your brand has the infrastructure, budget clarity, and cross-functional alignment to institutionalize creator stra
Before selecting an AI content platform, B2B brand teams must define their strategic message brief—or risk amplifying noise at scale instead of signal.
No AI consensus exists at ANA Masters of B2B — here’s how brand leaders build internal confidence through cross-functional pilot programs that generate real data fast.
When creator strategy becomes a core business function, brands need a Chief Creator Officer with real budget authority, redesigned reporting lines, and an org chart built for scale.