Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A media planning framework for brands making the internal case to add YouTube Shorts and creator-produced short-form video as a formal line item in annual video upfront commitments.
Master partnership agreements with creator networks demand precise clauses on disclosure, content approval, revenue transparency, and data restrictions — here’s what brands must lock down.
A self-assessment framework for brand marketing leaders to audit creator program infrastructure—governance, attribution, budget authority, and contracts—before structured ecosystem partnerships demand
One-off influencer deal logic is structurally obsolete. Here’s how to rebuild your org structure, contracts, and workflows for the creator economy’s collective infrastructure era.
YouTube’s 12–13% daily viewing share gives CMOs hard data to challenge linear TV upfront commitments and redirect budgets toward creator-produced short-form video inventory.
Learn how to build a multi-creator attribution model that assigns revenue credit across dozens of simultaneous contributors without double-counting cross-audience overlap.
Creator networks deliver predictable content volume and attribution continuity. One-off deals offer flexibility but at a strategic cost. Here’s how to choose the right model for your brand.
Structure multi-player athlete creator contracts covering content rights, exclusivity, revenue share, and FTC disclosure when licensing a centralized sports creator network.
Nielsen data shows short-form video now commands 12–13% of daily viewing. Here’s how brand strategists can use that data to reallocate TV budgets toward creator-produced vertical video.
Creator economy M&A is accelerating. Learn how to audit your creator program contracts for data portability, attribution rights, and exit provisions before an acquisition changes everything.