Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a Center of Excellence for Influencer Marketing empowers large organizations to scale, standardize, and maximize the impact of their…
The role of Chief People Officer (CPO) now extends to fostering creative employee engagement. Managing an internal creator program is…
Understanding how to calculate the carbon footprint of your influencer seeding program is key to running sustainable, eco-conscious campaigns in…
Want to build a sentiment score for your brand’s influencer program? Knowing how audiences truly feel—beyond likes and shares—is essential…
The legal framework for influencer marketing in the cannabis industry is a complex and evolving landscape. With strict advertising restrictions…
Understanding how to navigate perpetuity clauses in content usage rights is essential for creators and businesses alike. These clauses can…
As “brand as creator” strategies surge in 2025, companies are finding innovative ways to outmaneuver individual influencers. By leveraging in-house…
Understanding how to measure the audience health of a creator is crucial for sustainable content growth. Many focus on follower…
Virtual gifting and microtransactions in live streams have revolutionized creator-audience dynamics, offering instant support and interactivity. Yet, they also raise…
Creating an influencer-designed, co-branded product line can deliver powerful market results, but only if the royalties structure motivates both partners…