Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how to structure hybrid creator compensation models that replace flat fees with performance tiers, aligning influencer incentives with measurable revenue outcomes.
Accenture Song’s acquisition of Whalar signals a seismic shift in the creator economy. Here’s how to protect your data, contracts, and program continuity when your vendor gets acquired.
New York’s synthetic performer disclosure law meets FTC standards — here’s how brands must structure compliant AI talent disclosures across TikTok, YouTube, LinkedIn, and Instagram.
AI won’t fix a broken marketing strategy. Here’s what ANA’s B2B conference revealed about why problem clarity must come before any tool selection.
Learn how to evaluate centralized multi-creator platforms as a media buy — covering pricing structures, attribution risks, and ROI frameworks for enterprise brand teams.
Brands ditching vanity metrics are building revenue-linked creator measurement frameworks. Here’s how to construct one that CFOs will actually approve.
YouTube now commands 12–13% of daily video usage and is entering TV upfront buys. Here’s how brands should rebalance creator and traditional media budgets right now.
A practical cost comparison framework for brand teams choosing between agency creative, AI editing tools, and creator UGC for short-form video production at scale.
Learn how to configure unified attribution infrastructure for multi-athlete creator networks that accurately tracks content performance, audience overlap, and revenue contribution across simultaneous
A scalable creator collective onboarding framework helps brands manage dozens of creators simultaneously with consistent briefs, quality standards, and zero one-on-one oversight.