Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Drafting a non-disparagement clause that is fair to both parties can protect reputations and relationships in business or employment contracts.…
In 2025, attracting in-person shoppers requires more than traditional marketing methods. Knowing how to use influencers to drive foot traffic…
Understanding sweepstakes and contest laws is crucial for brands planning global campaigns in 2025. With legal regulations varying dramatically across…
Building a grievance process for your creator community is crucial for maintaining trust, resolving conflicts, and fostering a positive environment.…
Navigating creative partnerships often demands clear future plans. One powerful tool is learning how to structure a right of first…
Measuring the virality and share rate of your content is crucial for any digital marketer seeking to amplify their reach…
Understanding how to comply with political advertising disclosure laws is crucial for candidates, advocacy groups, and advertisers aiming to build…
Launching a new product with a strong influencer strategy? A winning go-to-market strategy for an influencer-led product requires meticulous planning,…
Drafting an effective indemnification clause can shield your brand from costly lawsuits and unnecessary liabilities. Understanding how to write an…
Entering a new market can seem risky, but smart brands increasingly use influencers to de-risk a new market entry. Leveraging…