Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Structuring a tiered affiliate payout based on customer lifetime value (CLV) can transform your partner program’s ROI and incentivize serious…
Brands invest heavily in marketing, but accurately assessing the influence of a campaign on brand search queries remains a challenge.…
When influencers discuss stocks or crypto online, they face unique legal responsibilities. Properly complying with securities laws is crucial to…
Looking to strengthen your company’s brand from within? Learning how to build an internal influencer program with your own employees…
Including a mediation clause for resolving disputes amicably can help businesses and individuals avoid costly litigation and maintain healthy relationships.…
Learning how to use influencers to amplify your brand’s other marketing channels is a powerful strategy in 2025. The right…
As digital creators expand their reach, accessibility disclosures in creator content have become crucial for transparency and inclusivity. Knowing how…
Your brand’s affiliate program thrives when partners feel empowered and supported. Knowing how to create a self-service portal for your…
Establishing a content exclusivity period for a product launch can rapidly boost early attention, rewarding your closest partners and elevating…
Understanding how to assess marketing spend is crucial in the digital age. Developing a framework for measuring the cost per…