Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Truth-in-advertising laws require marketers to back up every product claim with evidence. Understanding these regulations protects your business from legal…
Developing a persona for your brand that resonates with creators is critical for building authentic relationships and driving brand engagement.…
Drafting a robust content usage clause specifying platforms, duration, and media is essential for clearly defining how your digital assets…
Are you looking for effective ways to boost loyalty program sign-ups? Using influencers to drive sign-ups for a loyalty program…
Understanding intellectual property rights in an influencer agreement is crucial for both brands and creators in 2025. With content creation…
Building a knowledge base for answering your creators’ FAQs is an essential step to streamline support, reduce repetitive tasks, and…
Structuring a milestone-based payment schedule for long-term projects is crucial to ensure transparency, foster accountability, and minimize financial risks for…
Every modern marketer recognizes the power of influencer partnerships, but understanding the true impact is challenging. To maximize your investment,…
Understanding how to comply with endorsement guidelines from the UK’s Advertising Standards Authority is vital for brands, influencers, and marketers…
Knowing how to set guardrails for creative freedom without stifling authenticity is key for brands and teams seeking innovation while…