Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding child labor laws for brands working with family vloggers is vital in 2025, as online content creation increasingly features…
Partnering with food scientists and chefs on social media is a powerful strategy to bring credible, engaging culinary content to…
The legal difference between user-generated content and commissioned influencer assets is essential for marketers, creators, and brands to understand in…
Curious about how to structure a joint venture with an influencer to launch a new product? Leveraging influencer partnerships can…
Measuring the total economic impact of your influencer program requires a structured approach that goes far beyond vanity metrics. To…
Understanding how to negotiate whitelisting access for an agency versus an in-house team is pivotal for brands aiming to optimize…
Influencer marketing for B2B marketplaces offers a powerful channel to reach decision-makers and drive platform growth. Leveraging respected industry figures…
The legal ramifications of an influencer failing to disclose a material connection are increasingly significant in 2025, as regulations tighten…
Building a creator advisory board to inform brand strategy bridges the gap between brands and authentic digital voices. As influencers…
The chief financial officer’s guide to understanding influencer marketing ROI offers a strategic roadmap for evaluating digital partnerships. CFOs face…