Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The creator economy presents new opportunities and risks for businesses. This guide equips any Chief Legal Officer with actionable strategies…
Understanding how to calculate the “Velocity of Trust” in a new creator partnership can help maximize collaboration success and mitigate…
Understanding how to calculate the “velocity of trust” in a new creator partnership can empower brands and influencers to unlock…
When handled poorly, a customer service crisis on social media can damage brands overnight. Knowing how to use influencers to…
Understanding the legal framework for co-branded products that involve three or more parties is essential for brands aiming to maximize…
Understanding how to negotiate an “Early Termination for Convenience” clause in a contract is essential for businesses seeking flexibility and…
Understanding how to measure the impact of influencer marketing on a company’s stock price is essential for shareholders, marketers, and…
As “predictive AI” rapidly evolves, its use to forecast a creator’s personal life events invites critical ethical questions. Such forecasts…
Launching a new tech standard requires more than stellar engineering—it demands strategic advocacy. Structuring an influencer campaign to drive adoption…
Building a creator-led product development and R&D process is essential for brands seeking to innovate and connect with today’s highly…