Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Effectively navigating crisis communication protocols for influencer misconduct is essential for brands seeking to maintain consumer trust and their reputation…
Competitive intelligence through influencer partnership analysis offers businesses an unparalleled edge by decoding competitors’ digital strategies. In 2025, evaluating influencer…
Intellectual property rights in influencer-generated content are becoming increasingly important as creators and brands collaborate online. Understanding who owns the…
Optimizing your influencer marketing budget allocation across platforms is vital for maximizing ROI in 2025. Brands must strike the right…
The intersection of health claims and influencer marketing in 2025 is reshaping the way consumers perceive wellness products online. As…
Managing campaigns with 100+ nano-influencers can revolutionize your brand’s outreach, thanks to these creators’ authentic engagement and niche reach. But…
Building influencer loyalty programs and retention strategies is essential for brands aiming to foster lasting relationships and drive consistent ROI…
Influencer marketing in the age of data privacy regulations is evolving rapidly as new rules reshape how brands and creators…
Measuring brand lift through influencer marketing campaigns is vital for brands aiming to track real impact and maximize ROI. Combining…
Measuring brand lift through influencer marketing campaigns is crucial for any brand seeking to assess its true impact in a…