Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Managing influencer relationships during brand controversies has become a crucial skill for marketing and PR professionals in today’s dynamic social…
Influencer gifting strategies that generate authentic reviews are essential for brands aiming to build trust and credibility in today’s digital…
Brands and creators face constant shifts in digital spaces, making future-proofing influencer contracts essential. As social platforms evolve, contracts must…
Influencer marketing for crowdfunding and product validation has become a game-changer for startups seeking both funding and feedback. By engaging…
Influencer partnership termination is a sensitive process that requires both legal and PR finesse to protect a brand’s reputation and…
Influencer marketing for subscription box services is a proven strategy to boost customer acquisition and retention. With an ever-growing audience…
Content moderation and brand safety in influencer partnerships are critical for businesses aiming to uphold their values, reputation, and customer…
Influencer marketing for regulated industries—such as pharma, finance, and alcohol—demands specialized knowledge, strategic planning, and strict compliance. As digital audiences…
Accessibility requirements in influencer content creation have become essential in 2025, shaping how content reaches and resonates with diverse audiences.…
Local influencer marketing has emerged as a powerhouse strategy for multi-location businesses seeking authentic community connections and measurable ROI. Harnessing…