Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Ensuring compliance with data sovereignty and localization laws when using cloud services has become a crucial challenge for businesses in…
Building a marketing team that is both diverse, equitable, and inclusive unlocks fresh perspectives and drives innovation. In 2025, organizations…
Creating a clear and effective employee advocacy and social media program policy is essential for organizations seeking to leverage their…
To excel in today’s competitive market, businesses must focus on developing a customer-centric product roadmap with their product and engineering…
The intricacies of “Made in” and country of origin labeling can make or break direct-to-consumer (D2C) brands in 2025. This…
Developing a marketing strategy for a B2B SaaS company targeting enterprise clients requires a blend of deep industry knowledge, proven…
Learning how to negotiate a sponsorship agreement for a podcast or YouTube channel can unlock vital income streams and foster…
Measuring the ROI of a brand community and advocacy program can be challenging but is essential for marketing leaders seeking…
Understanding how to comply with greenwashing and environmental marketing regulations is crucial for any business promoting its sustainability efforts. With…
Learning how to build a marketing plan that is both scalable and sustainable is key for modern businesses aiming to…