Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Drafting a clear and effective influencer agreement for a long-term partnership is vital for brands and creators who want to…
Creating a powerful co-marketing strategy can transform partnerships into serious growth drivers. By focusing on joint efforts that magnify each…
Brands and agencies seeking to boost engagement often turn to sweepstakes and contests as dynamic marketing tools. Understanding sweepstakes and…
Building a successful B2C online marketplace requires a robust marketing strategy that’s laser-focused on attracting, engaging, and retaining both buyers…
Negotiating a licensing agreement for your brand’s technology and IP can unlock new revenue streams and widen your market reach.…
A Customer Advisory Board program is only as powerful as your ability to measure its real impact. Knowing what works…
Complying with franchise laws and regulations in your advertising and marketing is essential for legal protection and business success. As…
Building a marketing team that is both customer-focused and commercially-minded is crucial in 2025’s hyper-competitive landscape. Companies must bridge empathy…
A clear and effective reseller and channel partner agreement is critical for establishing successful partnerships and driving revenue growth. By…
Building a robust customer education program that increases customer success is essential for companies aiming to boost loyalty, reduce churn,…