Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Looking to scale your marketing impact? Learning how to build a tiered influencer program (Gold, Silver, Bronze) with clear perks…
As technology blurs lines between consciousness and subconsciousness in 2025, “dream-vertising”—marketing directly in people’s dreams—is rapidly gaining attention. Crafting a…
Growth hacking ethics in influencer marketing have sparked heated debates as brands chase rapid expansion and credibility. While innovative tactics…
Learning how to spot and avoid “greenwashing” in sustainability influencer campaigns is crucial for eco-conscious consumers. As brands increasingly collaborate…
Building a skills matrix for your influencer marketing team streamlines operations, clarifies capabilities, and directs professional development. By systematically mapping…
Building a strong influencer marketing team means understanding each member’s strengths. Creating a skills matrix for influencer marketing offers clarity,…
Succession planning for a key creator relationship is now critical as creator-driven partnerships shape business growth in 2025. Proactively securing…
An influencer-driven crisis communication tree enhances your organization’s response during difficult situations by leveraging trusted voices for transparent messaging. Crafting…
Creating an effective Request for Proposal (RFP) for an Influencer Agency of Record is essential for brands seeking a performance-driven…
The “Talent Density” model revolutionizes how companies approach creative teams, prioritizing the impact of a select group of high-performing creators…