Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to comply with CAN-SPAM Act requirements for commercial emails is crucial for any business engaged in email marketing.…
Understanding how to capture and interpret brand health metrics is essential for any head of brand marketing in 2025. With…
Writing a termination clause for convenience in a vendor contract is a key step to protect your organization’s flexibility in…
Building a marketing operations reporting dashboard for executives enables decision-makers to quickly evaluate performance, uncover insights, and align teams towards…
Music licensing for user-generated content campaigns is critical for brands seeking to harness creativity and social reach while staying compliant.…
Music licensing for user-generated content campaigns can make or break your brand’s online engagement. With copyright laws tightening and social…
Launching a new product? Using influencers to drive sign-ups for a beta program is a smart, scalable strategy in today’s…
ADA compliance for your brand’s video content is no longer optional—it’s essential for legal protection, audience reach, and positive public…
Building a successful affiliate program in 2025 requires more than just signing partners; it takes strategy and insight. Learning how…
Developing products customers truly value is no longer optional; it’s essential for growth. Crafting a customer-centric product development process aligns…