Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding the tax implications of gifting high-value items vs. paying in cash is crucial for anyone wishing to transfer wealth…
The Creator-in-Residence model is transforming influencer marketing by embedding creators directly into brands. As traditional partnerships evolve, this innovative approach…
The art of the rejection is a vital skill for brands and agencies working with content creators, influencers, and artists…
Creating a “Disclosure Policy” document for all creator partners is essential for transparency, compliance, and trust in today’s content-driven landscape.…
Providing effective feedback is vital for managers tasked with reviewing creator content. As the digital landscape evolves in 2025, managers…
Marketing Development Funds (MDF) play a vital role in helping brands and partners launch impactful co-op influencer campaigns in today’s…
Conflict resolution plays a central role in thriving creative collaborations, especially when a creator disagrees with your feedback. Constructive dialogue…
Influencer marketing for healthcare and pharmaceutical brands has become a transformative force, enabling organizations to build trust, nurture patient engagement,…
The “chain of liability” defines who is responsible when an influencer breaks FTC rules. As influencer marketing continues to grow…
Building a successful influencer strategy starts from within. Creating an internal influencer marketing playbook equips your company with a consistent,…