Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The creator economy is booming in 2025, and many digital talent professionals want a say in how it develops. But…
The legal difference between a “creator guild” and a “creator union” is crucial for anyone navigating content creation, digital media,…
An indemnification clause is a contract provision that can protect or expose your business to significant risks during high-profile, high-risk…
Understanding how to measure the impact of influencer marketing on employee morale and retention is crucial for forward-thinking organizations. As…
Emotional AI is revolutionizing the way organizations gauge audience reactions to content, providing granular insights previously unimaginable. As this technology…
To maximize sign-up rates for your next product launch, it’s vital to know how to structure an influencer campaign to…
Building a Center of Excellence around a single platform like TikTok or YouTube positions your organization to harness focused expertise,…
Securities law when influencers promote investment opportunities is a crucial topic in today’s digital economy. With social media personalities reaching…
Building an influencer program that supports international expansion is a strategic move for brands aiming to grow beyond national borders…
The legal implications of brands using “AI influencers” trained on public data are rapidly evolving in 2025, prompting marketers, creatives,…