Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Want to know how to structure a campaign that drives pre-orders for an unreleased product? Capturing early demand can make…
Building buzz and securing early sales for your latest innovation begins with learning how to structure a campaign that drives…
The rise of online brand engagement brings new roles into focus, notably Chief of Community and Influencer Marketing Lead. These…
Negotiating “step-up” rights for using influencer content in Super Bowl ads in 2025 is a high-stakes process, given the increased…
Using influencers to announce and manage a merger or acquisition (M&A) is a powerful strategy in 2025, offering companies a…
The Creator-in-Residence program contract has become a coveted opportunity for digital creators seeking brand partnerships and reliable compensation. Understanding these…
The “Creator-in-Residence” program contract is a gateway for talented creators to collaborate with brands, organizations, or platforms while receiving fair…
Building a business continuity plan for your influencer program is no longer optional—it’s a vital strategy to protect your brand…
Preparing to present influencer marketing metrics in a board of directors meeting requires more than just spreadsheets and slides —…
The Chief People Officer’s guide to managing an internal creator program unlocks a fresh approach to amplifying employee engagement and…