Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Many businesses invest heavily in content marketing programs, hoping to boost visibility and drive leads. However, without a content distribution…
Many brands invest heavily in content, but without a solid distribution strategy, even outstanding content can fall flat. This post-mortem…
Event marketers have embraced significant digital transformation in recent years, making adaptation critical for ongoing success. In this case study…
A well-designed customer loyalty program can drive repeat business and foster brand advocacy, but not all programs are created equal.…
In this case study, we explore how a successful cause marketing campaign became the driving force behind a company’s sales…
A post-mortem of a brand partnership that resulted in a PR nightmare can offer valuable lessons for marketers and business…
Discover how a leading brand harnessed the power of influencer partnerships in the finance sector with this case study: a…
Guerrilla marketing is often lauded for its creativity and impact, but as one company recently learned, it can come with…
In today’s fast-paced corporate environment, a successful rebrand can be the catalyst a company needs to enter a new market…
Launching a new product is always a leap of faith, but even the best ideas can fall flat. When a…