Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A post-mortem of a creator-led product launch that missed sales projections provides a valuable learning opportunity for entrepreneurs and brands…
Marketing on Web3 social networks and in DAOs offers exciting new opportunities for brands and creators seeking authentic engagement. As…
In 2025, museums seek new ways to connect with audiences. This case study reveals how a museum used art history…
Marketing on audio-first platforms beyond podcasts, like Callin and Stereo, unlocks innovative engagement for brands ready to meet audiences where…
Marketing on audio-first platforms beyond podcasts, such as Callin and Stereo, is reshaping how brands reach audiences in 2025. These…
Data breaches can seriously damage brands, especially those with thriving creator communities. In this case study, discover how a leading…
Marketing on new-gen social platforms like Farcaster and Lens Protocol gives brands direct access to discerning, early-adopter communities focused on…
Leveraging a financial influencer campaign can transform how companies approach public offerings. This case study explores how an IPO was…
The term “post-mortem: an influencer campaign impacted by geopolitical events” explores how sudden global developments can derail even the best-planned…
As brands increasingly rely on influencer marketing, the rise of influencer unionization efforts has signaled a turning point in the…