Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, B2B outreach keeps shifting from noisy feeds to private channels where decision-makers actually talk. This playbook for reaching…
In 2025, many retail brands are cutting print budgets and reallocating spend to performance channels, but the winners follow a…
In 2025, B2B buyers research vendors long before they book a call, and executive teams scan social feeds for clarity,…
In 2025, construction marketers face a precise challenge: getting technical buyers to notice, trust, and act. This case study shows…
In 2025, many niche communities feel quieter than they should. This playbook for re-engaging dormant audiences on specialized forums shows…
In 2025, brands can lose trust in hours when a false claim spreads faster than customer support can respond. This…
A Playbook For Sponsoring Deep-Tech Newsletters On Ghost is the fastest way to turn niche attention into measurable pipeline in…
In 2025, skilled labor shortages and shifting candidate expectations push employers to rethink recruiting. This case study shows how a…
A Playbook For Using BeReal For Authentic Behind-The-Scenes Branding starts with one simple idea: people trust what feels unfiltered. In…
In 2025, loyalty leaders don’t win by promising the biggest rewards; they win by delivering the most consistent value. This…