Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Finding decision-makers on specialist platforms requires a different approach than broad social outreach. This playbook for niche professional messaging networks…
In 2026, specialty talent remains one of logistics’ toughest growth constraints. This case study on advocacy recruiting shows how one…
Sponsoring specialized industry newsletters for B2B leads has become one of the most efficient ways to reach decision-makers who already…
Hiring hard-to-fill talent is a growing challenge in 2026, especially in freight, warehousing, and specialized operations. This case study on…
Professionals who want to stand out in crowded online conversations need more than clever takes. They need a repeatable system…
A viral misinformation crisis can damage a fashion label in hours, especially when false claims spread faster than official responses.…
Decision-makers are harder to reach than ever, which is why high value leads via private messaging networks has become a…
In 2026, buyers expect fast, visual, low-friction decisions, even in industrial markets. This case study on AR for remote sales…
Sponsoring deep tech newsletters on niche Ghost servers can deliver outsized results when your audience is specialized, technical, and hard…
Technical AMA marketing gave one construction brand a practical way to earn trust with engineers who ignore generic ads and…