Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Re-platforming is a complex yet critical process for growing businesses seeking scalability and better performance. A successful re-platforming project that…
When a promising vendor partnership falters, the aftermath often reveals preventable errors. A post-mortem of a vendor partnership that failed…
How can brands achieve cross-generational appeal in a saturated market? In this case study, we uncover how a popular brand…
Brands are constantly seeking new ways to stand out, and leveraging a brand mascot for cross-generational appeal has proven to…
An influencer campaign that suffered from poor creator selection can quickly unravel, diminishing ROI and damaging brand perception. The spotlight…
Discover how a subscription box brand reduced churn through community building, transforming one-time buyers into devoted fans. By leveraging connection…
Launching a new product demands seamless execution across teams. Yet, countless product launches falter due to poor internal communication, undermining…
Using influencers to promote an online course or workshop can skyrocket your reach and credibility in 2025’s competitive e-learning landscape.…
Leveraging influencers to promote an online course or workshop is a proven digital marketing strategy for 2025. With audiences seeking…
Experiential marketing is reshaping how brands connect with consumers, translating memorable moments into measurable sales results. By harnessing live, immersive…