Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A successful rebranding campaign communicated by influencers can transform a business’s public image and boost customer engagement. In 2025, influencer…
When a promising creator partnership abruptly ends due to creative differences, it leaves both audiences and the industry questioning what…
Leveraging influencers to support a corporate social responsibility initiative has emerged as a powerful strategy for today’s brands. In this…
Organizing an influencer event with high attendance but low social engagement can leave marketing teams reconsidering their strategies. This post-mortem…
Handling a platform algorithm change mid-campaign challenges even the savviest marketers. In this case study, we’ll explore how algorithm shifts…
A post-mortem of a viral stunt that generated buzz but damaged brand reputation offers valuable insight for marketers navigating the…
Discover how a D2C brand transformed its customer experience through a strategic packaging redesign, leveraging insights from creator feedback. This…
Expanding into a new international market is an exciting but complex challenge for brands. This case study explores how a…
Turning a negative influencer review into a positive outcome is not just damage control—it’s a strategic opportunity. In this case…
The YouTube Partner Program and its monetization rules for brands are more relevant than ever, offering strategic paths for businesses…