Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, travel marketers face two problems at once: rising acquisition costs and travelers who expect instant, personalized planning. This…
A Playbook for Local News Sponsorships in the Post Journalism Local Era is no longer about buying a logo placement…
Case study: how a manufacturing firm used TikTok for specialized recruiting has become a timely playbook in 2025 as plants…
Meta Broadcast Channels give B2B marketers a direct line to opted-in audiences inside Instagram and Facebook—without fighting inbox clutter or…
In 2025, subscription churn is a profit killer for consumer brands, especially when acquisition costs keep rising and attention spans…
In 2025, audiences discover people and ideas through networks of niche feeds, group chats, newsletters, and micro-communities. Brands and creators…
In 2025, creators don’t win by posting more; they win by curating better. A Playbook for Curation on Social Nodes…
In 2025, many legal teams are replacing generic posts with short form educational mini docs that earn attention and trust…
In 2025, brands want predictable outcomes from creator marketing without paying celebrity rates. This guide explains A Playbook for Micro…
In 2025, brands fight for attention after checkout, when most customers forget to return. This case study shows how one…