Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Case Study: How an EdTech Brand Used WhatsApp Communities for Launch Sales is more than a messaging story—it’s a repeatable…
Case Study: How an EdTech Brand Used WhatsApp Communities for Launch Sales is no longer a niche tactic in 2025—it’s…
In 2025, brands win attention by meeting customers where conversations already happen. This playbook explains how to drive direct to…
Case Study: How a Real Estate Brand Used Drones and 360 Video for Sales shows what happens when listing content…
Building a roadmap that your community trusts requires more than a public “ideas” channel. In 2025, teams need structure, moderation,…
In 2025, SaaS buyers reward brands that show their work. This case study breaks down how one product-led team turned…
In 2025, LinkedIn rewards posts that keep people interacting, not just scrolling. This playbook for interactive polls and high engagement…
Case Study: How a Travel Brand Used AI Itinerary Lead Magnets to Scale shows what happens when a high-intent offer…
In 2025, travel marketers face two problems at once: rising acquisition costs and travelers who expect instant, personalized planning. This…
A Playbook for Local News Sponsorships in the Post Journalism Local Era is no longer about buying a logo placement…