Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Launching a successful campaign that failed to drive sales is a marketer’s nightmare. Understanding the gap between campaign success metrics…
A brand’s guide to Twitch gifting, emotes, and channel point rewards equips marketers and community managers with clear strategies for…
Notion has become a powerhouse in the productivity app market, with clever strategies that set it apart from the competition.…
Embracing the power of online communities, brands in 2025 are rapidly exploring how to partner with Discord server owners for…
Mastering hyper-local influencer strategy isn’t just for big brands. This case study on a local retailer’s approach to going “beyond…
Local retailers face stiff competition from big box stores, but a hyper-local influencer strategy can level the playing field. By…
Reddit marketing has become a powerhouse strategy for brands seeking authentic engagement in 2025. By tapping into communities and collaborating…
The LEGO Group’s masterful use of Adult Fan of LEGO (AFOL) influencers is a standout case study in effective influencer…
Flip, the social shopping app, is transforming e-commerce by combining authentic video reviews with seamless purchasing. As users demand real…
A recent case study demonstrates how a small CPG brand used nano-influencers to achieve viral success and exponential growth. By…