Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, a single misleading post can outrun a brand’s best campaign in hours. This case study on viral misinformation…
Launching a branded community on Farcaster in 2025 gives teams a direct, composable path to earn attention, learn from customers,…
In 2025, many brands still rely on catalogs and circulars, even as attention shifts to feeds. This case study shows…
In 2025, niche forums are still where serious enthusiasts, professionals, and buyers exchange hard-won advice. But growth is rarely the…
In 2025, Technical AMAs for construction brands are moving from “nice experiment” to measurable growth channel. This case study shows…
In 2025, audiences trust brands that show work, not just results. This playbook explains how to use BeReal for authentic…
In 2025, the most instructive proof that heritage can feel new is this Case Study: A Legacy Brand Successfully Rebranding…
In 2025, B2B buyers rely on trusted voices to short-list vendors, making podcast audiences unusually action-oriented. This playbook explains sponsoring…
In 2025, many SaaS teams face rising acquisition costs and weaker attribution, making the old playbook harder to scale. This…
Exclusive launches reward attention, and customers now expect early access without fighting algorithms. This playbook shows how to use WhatsApp…