Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A thorough post-mortem of a product that was a victim of its own hype offers lessons for startups, product managers,…
To successfully drive pre-saves on Spotify and Apple Music, artists and labels increasingly turn to influencer marketing for its precision…
Re-platforming an e-commerce website can seem daunting, but when executed with precision, it unlocks growth and future-proofs business. In this…
Launching a new product feature that was not aligned with customer needs can have far-reaching consequences for both user satisfaction…
Building an inbound marketing program from scratch can seem overwhelming, but a strategic approach delivers proven results. This case study…
Running a post-mortem on a social media contest that was overly complicated offers valuable insights for brands aiming to improve…
In today’s fast-paced media landscape, a well-executed PR campaign can achieve remarkable results. This case study on a successful PR…
When a high-profile post-mortem of a brand collaboration revealed a logistical nightmare, it sent shockwaves through the marketing world. Collaborative…
In this case study, we’ll explore how a social media campaign successfully navigated a PR crisis, turning potential disaster into…
Many businesses invest heavily in content marketing programs, hoping to boost visibility and drive leads. However, without a content distribution…