Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In any collaboration, defining clear benchmarks is critical. Yet, many overlook this step, leading to costly mistakes. This post-mortem examines…
Discover how a forward-thinking D2C brand built a cult following through community by fostering genuine customer connections and leveraging authentic…
Feature creep and complexity can derail even the most promising digital products. In this post-mortem, we examine how one innovative…
Re-platforming is a complex yet critical process for growing businesses seeking scalability and better performance. A successful re-platforming project that…
When a promising vendor partnership falters, the aftermath often reveals preventable errors. A post-mortem of a vendor partnership that failed…
How can brands achieve cross-generational appeal in a saturated market? In this case study, we uncover how a popular brand…
Brands are constantly seeking new ways to stand out, and leveraging a brand mascot for cross-generational appeal has proven to…
An influencer campaign that suffered from poor creator selection can quickly unravel, diminishing ROI and damaging brand perception. The spotlight…
Discover how a subscription box brand reduced churn through community building, transforming one-time buyers into devoted fans. By leveraging connection…
Launching a new product demands seamless execution across teams. Yet, countless product launches falter due to poor internal communication, undermining…