Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, many B2B teams still underestimate Reddit, yet it can outperform paid channels when used with discipline. This case…
Launching a branded community on Farcaster in 2025 gives modern teams a way to earn attention through participation, not ads.…
In 2025, remote buying is no longer a niche behavior; it’s a baseline expectation in high-consideration categories like automotive. This…
High-value buyers don’t live on crowded feeds. They trade ideas, referrals, and vendor opinions inside private channels built around roles…
In 2025, many retailers are rethinking how they earn attention as print costs rise and audiences scroll. This case study…
B2B leaders now treat social platforms as distribution, not decoration. This playbook shows how to build credibility, attract qualified conversations,…
Case Study: How A Construction Brand Reached Engineers On LinkedIn sounds simple until you try to influence a technical audience…
In 2025, many niche communities are quieter than they look: logins happen, but replies don’t. This playbook for re-engaging dormant…
In 2025, viral misinformation can turn a routine product launch into a reputational emergency overnight. This case study on viral…
In 2025, deep-tech audiences want substance, not hype, and the right sponsorships can fund high-quality reporting without eroding trust. This…