Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Content upgrades have rapidly become a critical tool in lead-generation strategies, especially for B2B companies in 2025. By offering targeted…
Growth hacking can offer rapid success, but when a tactic violates a platform’s terms of service, consequences quickly follow. A…
Case Study: A D2C Brand That Thrives on Excellent Customer Experience explores how modern direct-to-consumer brands can leverage exceptional service…
Running an A/B test can turn conventional wisdom upside down. In this post-mortem, we examine an A/B test that invalidated…
Leveraging customer data to drive a successful upsell/cross-sell strategy can significantly increase revenue and customer engagement. In this case study,…
Learning from failed products is vital in digital marketing. This post-mortem examines a referral program that was susceptible to fraud,…
Brands worldwide are leveraging gamification to drive customer engagement and build lasting loyalty. This case study explores Nike’s innovative approach…
Growth experiments can drive exciting results, but not every strategy succeeds. This post-mortem explores a growth experiment that negatively impacted…
A successful win-back campaign for lapsed customers can significantly boost revenue and lower acquisition costs, making it a strategy every…
A personalization strategy can transform user experiences when done right, but if handled carelessly, it risks making users uneasy. In…