Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
The story of a creator-led brand that failed its IPO offers a masterclass in modern business dynamics. When personal influence…
The first hostile takeover of a creator-led D2C brand sent shockwaves through the digital commerce industry, raising critical questions about…
A recent creator-led event was unexpectedly canceled due to low ticket sales, sparking conversations throughout the online community. This post-mortem…
Marketing in token-gated communities and Discord servers has become pivotal for web3 brands aiming to build trust and loyalty. As…
Launching a new developer API can be challenging, especially in the competitive B2B software market. This case study explores how…
Marketing on decentralized video platforms like Odysee is rapidly becoming a strategic frontier for brands and content creators. With the…
Influencer marketing isn’t just for product launches—brands are now leveraging creators for advocacy. In this case study, discover how one…
Marketing on Web3 messaging apps like Status and Skiff is transforming digital outreach in 2025. As decentralized platforms earn user…
Discover how a leading ESG fund harnessed the power of influencers to drive awareness and participation in socially responsible investing.…
When a high-performing campaign sparks unexpected internal friction, organizations must dissect both successes and stumbles. This post-mortem on a high-performing…