Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Marketing on decentralized video platforms like Odysee has become a strategic necessity in 2025, as audiences seek alternatives to mainstream…
In today’s dynamic digital landscape, brands increasingly leverage influencers for strategic goals beyond product promotion. This case study on how…
Marketing on Web3 messaging apps like Status and Skiff is revolutionizing how brands connect with privacy-conscious audiences. These decentralized platforms…
Introduction: In 2025, socially responsible investing has gained tremendous momentum, with ESG funds at the forefront. By partnering with finance…
A successful marketing campaign can drive spectacular results, but sometimes high performance comes with unexpected consequences. This post-mortem dives into…
In this case study, discover how a brand used influencers in a hostile takeover defense to outmaneuver corporate threats and…
When a creator house disbands due to internal conflict, it sends ripples through the digital creator community and raises big…
Competing with Amazon can seem daunting for any direct-to-consumer brand. However, one innovative DTC brand has successfully leveraged influencers to…
Even a campaign that was perfectly executed can fail if it does not connect with its intended audience. In 2025,…
Customer stories have become a powerful influencer strategy for SaaS companies aiming to build trust and authority in 2025. This…