Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Marketing on ResearchGate and Academia.edu with scientific influencers offers businesses and institutions a unique gateway to engage academic audiences. Leveraging…
Building credibility in today’s crowded SaaS landscape isn’t easy. In this case study, we’ll explore how a SaaS company used…
Marketing on Glassdoor and LinkedIn with employee influencers has become vital for brands aiming to enhance their employer brand and…
In this case study, discover how a luxury hotel chain uses influencers for reputation management in the competitive hospitality market.…
The future of text-based influencers on platforms like Substack and Ghost is unfolding rapidly. As more creators turn to newsletter…
In this case study, we reveal how a B2B brand harnessed influencer-hosted webinars to generate Sales Qualified Leads (SQLs). By…
Launching an ambitious digital marketing campaign can rapidly boost site visits, but high traffic doesn’t always translate into deep engagement.…
When a brand faces a public communications crisis, harnessing influencers can be a game-changing strategy. This case study explores how…
A well-executed campaign can generate viral engagement on one platform while falling flat on another—a challenging reality in digital marketing.…
Marketing on Patreon offers brands a unique way to sponsor creators and tap into devoted, niche communities. As mainstream advertising…