Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A Playbook For Leveraging LinkedIn Thought Leader Ads For B2B ABM helps revenue teams turn executive credibility into measurable pipeline,…
In 2025, CPG leaders face a simple reality: shoppers want proof, not promises. This case study: How A CPG Brand…
In 2025, developer-first brands win attention by earning trust where engineers already collaborate. This playbook for sponsoring niche developer communities…
In 2025, many B2B teams publish more but grow less. This case study shows how a technical SaaS escaped that…
In 2025, B2B leaders need attention they can earn, not buy. This playbook shows how to use Threads to build…
In 2025, buyers of industrial equipment still buy from people they trust. This case study shows how a traditional manufacturer…
In 2025, premium communities win by delivering fast access, clear value, and consistent trust. A Playbook For Using Telegram Channels…
In 2025, viral misinformation can derail a brand in hours, especially in fashion where visuals spread fast and context lags…
In 2025, many teams still chase volume on mainstream platforms while overlooking where decisions actually happen. A playbook for reaching…
In 2025, many B2B marketers still treat Reddit like a risky channel reserved for memes and hot takes. This case…