Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A post-mortem: A website redesign that ignored user feedback is a crucial case study for modern digital teams. How does…
A well-executed product seeding campaign can skyrocket retail sales and establish lasting brand loyalty. In this case study, we explore…
In this case study, we examine a successful product seeding campaign that drove retail sales, highlighting effective strategies and measurable…
A marketing campaign that overpromised and underdelivered leaves brands scrambling to recover trust and salvage ROI. An honest post-mortem is…
Nostalgia marketing is a powerful strategy that taps into consumers’ fond memories to create emotional connections with brands. This case…
Social media campaigns can boost brand awareness, but when executed without sensitivity, they can backfire. A post-mortem of a social…
Co-marketing campaigns bring together the strengths of distinct companies for mutually beneficial results. In this case study on a successful…
The digital landscape in 2025 demands secure partnerships built on trust. Yet, a data breach can shatter even the strongest…
In 2025, brands selling directly to consumers are capitalizing on digital channels to go global. This case study of a…
Every year, countless startups chase the dream only to discover they’ve built a solution in search of a problem. This…