Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Staying compliant with influencer disclosure rules is essential for brands collaborating on sponsored content in 2025. Understanding the latest legal…
From zero to hero: brand growth through creators is redefining the way businesses connect with consumers in 2025. Forward-thinking brands…
Scaling global campaigns with micro influencers has become a proven strategy for brands aiming to expand internationally without compromising authenticity.…
Influencer whitelisting is transforming how DTC brands scale their paid social campaigns. This approach harnesses influencer trust while providing brands…
In 2025, trust is redefining the landscape of digital advertising, with “how trust is becoming the new marketing currency” serving…
Gen Alpha—digital natives born since 2010—are already influencing the evolution of influencer marketing in 2025. With their unique media habits…
The creator economy in 2026 continues to evolve rapidly, shaping how content creators earn, connect, and innovate online. As trends…
YouTube Shorts growth strategies for brands help unlock powerful ways to reach new audiences and boost engagement in 2025’s fast-changing…
YouTube Shorts growth strategies for brands are transforming how companies reach audiences. With over 2.5 billion users engaging every month,…
The latest Instagram algorithm updates in 2025 have dramatically shaped how brands reach and engage audiences. With increased focus on…