Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Analyzing digital campaigns is essential for maximizing growth and avoiding repeat mistakes. A post-mortem of a campaign that succeeded on…
Marketing on Patreon is transforming how brands connect with engaged audiences by sponsoring creators and reaching niche communities. As creator-fan…
Universities increasingly rely on fresh strategies for student recruitment, and one standout method is the use of student and alumni…
Marketing on Character.AI and other AI chatbot platforms offers brands an exciting, high-engagement avenue for digital outreach in 2025. As…
Discover how a political PAC leveraged geo-targeted influencers to boost engagement and turnout in local elections. This case study on…
The “micro-internship” has rapidly emerged as a strategic solution for brands seeking fresh ideas—especially when partnering with student creators for…
Explore how the “Micro-Internship” model empowers businesses to partner with student creators for short-term campaigns. This innovative approach blends flexibility,…
Employee advocacy is the secret weapon successful B2B SaaS companies use to amplify their reach and position themselves as industry…
When a major social media platform updated its core algorithm in early 2025, a promising influencer campaign faltered unexpectedly—demonstrating just…
In this case study, discover how a leading CPG brand successfully leveraged influencer marketing to support a product recall while…