Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, shoppers expect early access, clarity, and fast checkout—especially when inventory is limited. This playbook shows how to use…
In 2025, construction buyers expect proof, not promises. This case study shows how a mid-sized contractor transformed skepticism into steady…
LinkedIn Thought Leader Ads for B2B ABM give revenue teams a direct way to reach buying committees with credible, human…
In 2025, loyalty is earned in neighborhoods, not boardrooms. This case study shows how a consumer packaged goods company turned…
A Playbook For Sponsoring Niche Developer Communities On Discord has become a core growth lever for developer-facing companies in 2025,…
In 2025, more technical buyers ignore generic marketing and demand proof, context, and fast time-to-value. This case study shows how…
In 2025, B2B buyers trust peers more than polished ads, and Reddit remains one of the few places where practitioners…
In 2025, a growing number of finance brands win attention but struggle to earn belief. This case study explains how…
In 2025, B2B outreach keeps shifting from noisy feeds to private channels where decision-makers actually talk. This playbook for reaching…
In 2025, many retail brands are cutting print budgets and reallocating spend to performance channels, but the winners follow a…