Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
The digital age brings unprecedented reach—and risk. Post-mortems of social media campaigns often shed light on hidden pitfalls. This article…
Exploring effective marketing strategies, the concept of a co-marketing campaign has emerged as a proven method for driving lead generation…
When a business partnership fails due to unclear roles and responsibilities, the aftermath can be costly—both emotionally and financially. Understanding…
Building a strong community has become essential for direct-to-consumer businesses seeking lasting loyalty and brand advocacy. This case study on…
Reflecting on a product post-mortem provides invaluable insights, especially when the product failed because the market wasn’t ready. Analyzing why…
Personalization remains a cornerstone for e-commerce success, and a recent e-commerce personalization strategy case study reveals just how effective tailored…
The primary keyword for this article is “vendor partnership scope creep.” In today’s fast-paced business landscape, managing vendor relationships requires…
In the ever-evolving world of marketing, brands constantly strive to stand out and foster deep customer connections. Experiential marketing has…
When it comes to influencer marketing, fake engagement remains a major challenge in 2025, undermining brand investments and trust alike.…
Non-profits face constant pressure to garner support and funding, making innovative approaches to donor engagement crucial. This case study reveals…