Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Case Study: How A Construction Brand Reached Civil Engineers On Reddit shows what happens when a technical audience meets an…
In 2025, podcast audiences are older, wealthier, and more decisive than many ad buyers realize, which makes A Playbook For…
In 2025, sustainable brands can’t rely on broad awareness alone; they win by earning trust in small, values-driven spaces. This…
Leveraging Local Neighborhood Apps For Local Service Brand Growth is no longer optional for service businesses that rely on trust…
In 2025, growth rarely comes from ads alone; it comes from distribution, trust, and measurable outcomes. This case study shows…
Effective marketing within high-trust closed communities isn’t about louder messaging; it’s about earning the right to participate. In 2025, private…
In 2025, retail marketers face higher printing costs, shorter attention spans, and audiences that live on mobile. This case study…
In 2025, communities rarely “die”—they go quiet. This playbook for re-engaging dormant audiences on Discord and Slack gives you a…
In 2025, fintech growth depends on trust, outcomes, and education. This case study shows how a mobile money app partnered…
Mastering location-based marketing is the fastest way to turn a pop-up from “nice idea” into a revenue-generating, foot-traffic magnet. In…