Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Brain-Computer Interfaces (BCIs) are redefining immersive influencer content in 2025. By bridging the gap between human thought and digital interaction,…
In today’s digital landscape, the boundaries between brand and publisher are blurring. This case study spotlights a D2C brand that…
The first successful unionization of influencers at a major brand has made headlines in 2025, shedding light on labor rights…
The rise of the “quantified self” has transformed marketing by connecting biometric data from wearable trackers with influencer-powered campaigns. Brands…
Nations are leveraging digital influence more than ever, and a standout example is how a nation-state used influencers for soft…
The story of a creator-led brand that failed its IPO offers a masterclass in modern business dynamics. When personal influence…
The first hostile takeover of a creator-led D2C brand sent shockwaves through the digital commerce industry, raising critical questions about…
A recent creator-led event was unexpectedly canceled due to low ticket sales, sparking conversations throughout the online community. This post-mortem…
Marketing in token-gated communities and Discord servers has become pivotal for web3 brands aiming to build trust and loyalty. As…
Launching a new developer API can be challenging, especially in the competitive B2B software market. This case study explores how…