Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
LinkedIn influencer marketing has become a powerful force for B2B brands seeking to build authority, generate leads, and spark authentic…
Understanding how Glossier built a billion-dollar brand through micro-influencer strategy reveals the power of community-led marketing in the beauty industry.…
Comparing Instagram Reels vs TikTok for platform performance in brand campaigns is vital for marketers aiming to maximize engagement, reach,…
Launching a new product feature without a robust go-to-market plan can be a costly oversight for any company. In this…
Developing a successful inbound marketing program on a shoestring budget might sound challenging, but it’s far from impossible. By focusing…
Launching a social media contest can be a powerful way to boost engagement, but sometimes, it attracts the wrong audience…
In this case study, we’ll explore a PR campaign that successfully shifted the narrative around a brand, using strategic storytelling…
Brand partnerships can supercharge growth, but a major post-mortem in 2025 reminds marketers of a key pitfall: a brand collaboration…
In today’s fast-paced digital ecosystem, brands face the daunting challenge of viral negativity. A standout example is this case study:…
Reflecting on a content marketing program that lacked a clear audience and purpose reveals why clarity in strategy is essential…