Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Marketing on decentralized video platforms like Odysee is rapidly becoming a strategic frontier for brands and content creators. With the…
Influencer marketing isn’t just for product launches—brands are now leveraging creators for advocacy. In this case study, discover how one…
Marketing on Web3 messaging apps like Status and Skiff is transforming digital outreach in 2025. As decentralized platforms earn user…
Discover how a leading ESG fund harnessed the power of influencers to drive awareness and participation in socially responsible investing.…
When a high-performing campaign sparks unexpected internal friction, organizations must dissect both successes and stumbles. This post-mortem on a high-performing…
When brands face a hostile takeover, creative defense strategies can define their survival. In this case study of how a…
A post-mortem of a creator-led product launch that missed sales projections provides a valuable learning opportunity for entrepreneurs and brands…
Marketing on Web3 social networks and in DAOs offers exciting new opportunities for brands and creators seeking authentic engagement. As…
In 2025, museums seek new ways to connect with audiences. This case study reveals how a museum used art history…
Marketing on audio-first platforms beyond podcasts, like Callin and Stereo, unlocks innovative engagement for brands ready to meet audiences where…