Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Discover how a brand harnessed the power of a pop-up museum for viral marketing success. Learn the creative strategies, data-driven…
When an influencer campaign crosses legal boundaries, the consequences can be costly and far-reaching. In this post-mortem analysis, we examine…
Discover how a case study of a legacy brand reveals the strategic steps to successfully modernize its image while respecting…
Loyalty programs aim to build customer relationships and drive repeat business, but when customers can’t navigate them, even the best…
Looking to boost your crowdfunding results? Using influencers to drive traffic to a crowdfunding campaign is a proven strategy for…
Leveraging a “no-spend” influencer strategy has become a creative game-changer in modern marketing. This case study dives into how one…
Launching a new product feature that no one used can be a tough pill to swallow for any team. This…
Inbound marketing has become a powerful method for attracting qualified leads in a crowded digital landscape. In this case study,…
Managing a social media contest can catapult brand engagement, but sometimes things don’t go as planned. In this post-mortem, we…
A successful PR campaign can catapult a brand into the limelight, especially when it secures top-tier media coverage. In this…